The creative studio for the Sports Industry.

We build visual identities for clubs, events, and athletes.

Explore the work

Explore the work

Selected Works

Club Brand Identity

AHFC: A Complete Brand Identity System

A club brand identity and complete season visual system for a women's football club.

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Club Brand Identity

Union Marseille Femina / La Saison

A club brand identity and complete season visual system for a women's football club.

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Personal Brand Identity

Daniel Levy / The Signature.

A personal brand identity for a college tennis player building his commercial presence in the NIL era.

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View All Work

View All Work

Sport moves people like nothing else on earth.

The roar of a stadium. The weight of a badge. The moment a kit becomes part of someone's identity. At Lumentra, we believe the design behind sport should carry that same weight.

We are the design team behind your team.

What We Build

Club and Team Identity

Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.

Athlete Personal Brand

The commercial brand infrastructure that converts on-pitch reputation into off-pitch revenue. Logo, colour system, social identity, and a commercial pack built to open doors with brand partners.

Kit and Apparel Design

Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.

Content and Campaign Systems

Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.

Sponsor-Facing Materials

Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.

What We Build

Club and Team Identity

Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.

Athlete Personal Brand

The commercial brand infrastructure that converts on-pitch reputation into off-pitch revenue. Logo, colour system, social identity, and a commercial pack built to open doors with brand partners.

Kit and Apparel Design

Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.

Content and Campaign Systems

Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.

Sponsor-Facing Materials

Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.

What We Build

Club and Team Identity

Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.

Athlete Personal Brand

The commercial brand infrastructure that converts on-pitch reputation into off-pitch revenue. Logo, colour system, social identity, and a commercial pack built to open doors with brand partners.

Kit and Apparel Design

Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.

Content and Campaign Systems

Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.

Sponsor-Facing Materials

Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.

Who we work with

NIL Athletes

College athletes building commercial brands for the first time. Personal identity, social system, and commercial pack.

Clubs & Academies

Low-to-mid level clubs across football, rugby, and basketball. UK, US, Middle East, and beyond.

Women's sports

Women's clubs, athletes, and events at a commercial growth moment. The most underserved segment in sports design.

Who we work with

NIL Athletes

College athletes building commercial brands for the first time. Personal identity, social system, and commercial pack.

Clubs & Academies

Low-to-mid level clubs across football, rugby, and basketball. UK, US, Middle East, and beyond.

Women's sports

Women's clubs, athletes, and events at a commercial growth moment. The most underserved segment in sports design.

Who we work with

NIL Athletes

College athletes building commercial brands for the first time. Personal identity, social system, and commercial pack.

Clubs & Academies

Low-to-mid level clubs across football, rugby, and basketball. UK, US, Middle East, and beyond.

Women's sports

Women's clubs, athletes, and events at a commercial growth moment. The most underserved segment in sports design.

Sponsorship, broadcast, attendance — all up. The brands that look the part are the ones capturing it. This is that infrastructure.

Think we can help?

Tell us about the club, event, or athlete brand.

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* You can select multiple option at a time

The creative studio for the sports industry.

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Think we can help?

Tell us about the club, event, or athlete brand.

Service

* You can select multiple option at a time

The creative studio for the sports industry.

Menu

Social

Legal

Think we can help?

Tell us about the club, event, or athlete brand.

Service

* You can select multiple option at a time

The creative studio for the sports industry.

Menu

Social

Legal